Discover how AI is revolutionising traceability, risk forecasting, and decision-making in agriculture, linking digital insights with practical regenerative practices.
- Explore how AI enhances traceability, verification, and risk forecasting across food systems.
- Understand how climate mapping powered by machine learning predicts droughts, floods, and crop stress.
- See real-world examples of AI supporting farmers and corporates in building resilient, climate-smart practices.
Richard Anscombe
A graduate of Harper Adams Agricultural College Richard’s career spans both the Agriculture and IT sectors. Working in the commercial field based team at Norsk Hydro Fertilisers, now YARA, Richard then joined a subsidiary IT company, Innovation Systems, which was set up to market the Warehousing and Distribution Software systems, that the parent company developed, into the UK market. After 20 years in IT, with clients spanning the Agri-Food sectors,Richard joined Fram Farmers in 2010, one of the UK’s largest buying Group Cooperatives, as their CEO. Attending Harvard Business School’s Leadership Best Practice Course and Cambridge University Institute of Sustainability Leadership gave Richard both insight and incentive to focus much of his consultancy work into Agri-Food sustainability. Richard joined x-Farm in March of this year as their UK Business Manager to lead an important element of xFarm’s strategy as they enter the UK market with their Farm Management Information System, and Farm Analytics, which enables Grain Trading, Animal Feed, Maltster’s and Food Manufacturing Companies to manage and measure their Scope 3 emissions. XFarm enjoys the support of over 600,000 farmers across Europe and South America.
Richard was awarded Fellowship of the Royal Agricultural Societies ( FRAgS) in 2024 in recognition for his work and support for the Next Generation working within Agriculture and enjoys mentoring younger Managers and Directors as they navigate their careers.
Phil Harris
Senior executive with deep experience in environmental markets, capital markets, financial technology, blockchain, digital supply chains, and food traceability. Specializes in corporate development, revenue strategy, commercial growth, and scaling technology solutions across global industries, with a strong track record in sales leadership, partner engagement, and investor support.